Brand Brain
Every fact sits in one of six states.
Every fact about your business lives in a state you set: verified, inferred, needs review, locked, expired, prohibited. Nothing unverified reaches a draft.
The problem
AI can write anything. That's the problem.
A five-star review nobody left. A “limited time” offer with no end date. A phone number one digit off. Most tools will write all three without blinking, because nothing stops them inventing what they don't know. Creator starts at the opposite end: it will not write a sentence it cannot trace back to something you confirmed.
Six states
Nothing unverified reaches a draft.
A fact that is not verified never reaches a draft. That is the whole product.
How it holds
You approve. It publishes. Not the other way round.
The rules that make this real, in the product today.
You set the state
Every fact about your business sits in a state you set.
Unverified is held out
Anything not verified is held out of drafts — not softened, not hedged, held out.
Unwritten, not guessed
If that leaves a sentence unwritten, the sentence goes unwritten.
Straight from the System page
The two rules that make this real.
Not marketing language — the actual constraints coded into the product.
SYS-01
A fact has a state, always
Verified, inferred, needs review, locked, expired or prohibited. No unstated default.
SYS-02
Unverified facts do not reach drafts
Inference is allowed in the workspace and refused in output. The line is the product.
Questions
Before you start.
What happens to a fact that isn't verified?
It is held out of every draft — not softened, not hedged, held out. If that leaves a sentence unwritten, the sentence goes unwritten.
Who sets a fact's state?
You do. Every fact about your business sits in a state you set, and only you can move it into verified or locked.
What are the six states?
Verified, inferred, needs review, locked, expired and prohibited. A fact that is not verified never reaches a draft.
Does Brand Brain check whether a fact is true?
No — it checks whether you've confirmed it. You're responsible for the accuracy of anything you mark verified.
The rest of the loop
The other four stages.
Each one feeds the next.
Give your content something to be right about.
Start with one business and the handful of facts you already know are true.